Mister Transmission’s Core Business Model

  • Aug 09, 2018

Since the beginning, Mister Transmission has been a specialist in a growing world of generalists. What that means is that in today’s world, almost all general repair shops (regardless of the banner hanging over their door) ALL do the same thing: brakes, tires, suspension and of course oil changes.

Some use cheap oil changes to attract customers, and others will use discounted tire or rock bottom pricing on brake work. Do you really want a low priced brake job for your family car?

Since 1963 Mister Transmission has never gone to the market with a low price transmission. Why? Because we are true specialists. Our value is in our skill to repair today’s increasingly complex transmissions and technology. With over 55 years of experience, we are Canada’s leader in the transmission service industry.

Think of any specialists. Doctors are a good example: there may be hundreds of general practitioners but when it comes to a specific area, most are recommending or referring you to a specialist.

Just by nature of the word, specialists have a level of experience and expertise that generalists just don’t have.

That’s why the Mister Transmission business model is so successful – we only specialize in transmissions and related vehicle technology.

It makes sense in a world of growing generalists to be the specialist everyone is referring work to!

Benefits of being a specialist:

  • Limited competition
  • Lots of opportunity; the automotive aftermarket is huge, there are over 20M used vehicles on the road 7-14 years old
  • Ability to gain high-level of expertise
  • Balanced lifestyle; office-like hours (Mon-Fri 8:00-5:30) with limited weekends
  • Ability to market to three consumer types; retail, wholesale, and fleet